Rob Davidson Photography
Photographer and educator Rob Davidson approached Forge for a complete redevelopment of his brand, including all new collateral.
Working as an independent photographer, Rob and his personality are the embodiment of his brand. Set apart by his attention to detail and hands-on approach, Forge’s aim was to create an identity that is professional while very personal. To do this, Forge looked to an element unique to Rob, his signature.
The logo was expressed through photography and form. His signature was recreated as vector art, physically built out of acrylic and then photographed by Rob. The identity has been applied to all of Rob’s collateral including portfolio, stationery and website.