Corporate event planning company, Event Spectrum Inc. approached Forge to design a promotional piece to advertise their services to executives of Fortune 500 companies.
The piece had to capture the attention of Event Spectrum Inc.’s current and potential clients, as well as tell the overarching story of ESI. At the time, ESI’s staff was comprised of twelve female professionals which leant itself perfectly to creating a promotional calendar. A custom photo shoot was done for each person.
The result was ’Spectrum’, a promotional calendar/notebook that tells ESI’s story in a whimsical, yet professional manner. Each month featured a different woman and highlighted their personalities and business expertise through styling and type. Forge was responsible for all aspects of the project including, concept, art direction of all of the photography and production. The response to the piece was overwhelmingly positive and solidified ESI’s existing business relationships and extensively grew their client base.