State Farm Canada infographics


Using survey results gathered by Media Profile about Canadians' driving habits, State Farm Canada asked Forge to create eye-catching infographics to make a point as part of their safe driving campaign.


Forge identified key themes in the survey, and designed graphics to clearly illustrate the results. We established a simple design vocabulary using the familiar ‘pictogram’ style, for a clean, engaging, approachable look. Forge also produced and directed an animated video to bring the infographics to life in order to reach an even broader audience.


Designed for easy sharing on social media and YouTube, the campaign caught the public’s attention and garnered national media coverage.

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