With the launch of Murale, Shoppers Drug Mart’s high-end, cosmetic concept store, Forge was tasked to design and implement cutting edge experiential media installations that evoked a serene, spa-like feel for these boutique retail spaces.


Forge applied programming, prototyping, and final installation expertise to deploy state-of-the-art display walls, projection technologies, motion graphics and a custom animated LED lighting feature to help the client shape their concept into a physical form.

The core element of the LED lighting feature creates an immersive, ambient, visual cascade that helps drive the brand narrative of a beautiful spa experience and creates a striking and unforgettable visual landmark for the stores.


The result is an award-winning, cost-effective, custom solution that seamlessly melds into the elegance of the store environment, while adding an alluring, flowing visual texture to the space.

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