Phoenix Sky Harbor International Airport

BACKGROUND

Phoenix Sky Harbor International Airport came to Forge for a flexible solution that would enhance the existing signage with point-to-point interactive directions and information about nearby retail services and airport amenities.

OBJECTIVES

We first conducted an intensive fact-finding process to determine the most pressing wayfinding challenges. We then designed memorable kiosks that attract attention, harmonize with the Sky Harbor brand and act as landmarks. Our Interactive Team developed a robust digital interface based on the best practices of user experience (UX) design. The kiosks include a QR code reader to allow passengers to scan their boarding pass and quickly get directions to their gate, and simple menus that encourage users to discover everything the airport has to offer.

RESULT

The result is a major upgrade that complements the wayfinding system and acts as a powerful new tool for passengers navigating this major transportation hub.


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