State Farm Canada video

BACKGROUND

This video is part of a campaign by State Farm Canada to compare the dangerous driving habits of days gone by with modern-day habits such as texting and driving.

OBJECTIVES

Working closely with Media Profile and State Farm Canada, Forge produced this humorous spot that transports a driver into the black-and-white world of vintage TV. From developing the initial concept to casting, art directing, and producing a broadcast-quality video, Forge delivered a fun yet thought-provoking video that reminds viewers that, in every era, driver safely isn’t a joke.

RESULT

The video has reached a wide audience and is a key component of State Farm Canada’s ongoing educational initiatives.


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