The Well

CHALLENGE

Working under tight timelines, the team at Forge was challenged to design an eye-catching motion graphic to accompany promotional activities for The Well, an upcoming Toronto condo project.

APPROACH

Inspired by the strong design language established by The Well brand, our motion graphics utilize subtle transitions and fluid animation to fully engage and inform viewers about this exciting new urban destination. The seamlessly looping video makes the graphics endlessly playable at promotional events, and can also be divided into its component parts to bracket presentations, providing a flexible and informative promotional tool for marketing.

RESULT

A handsome and cohesive motion graphic that has given the client the tools to promote The Well as a landmark urban destination for citizens to “live well”, “work well” and “shop well” downtown.


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