2 Queen Street East

BACKGROUND

2 Queen Street East is a significant commercial tower in downtown Toronto. The property's unique design incorporates the past and present, integrating a historic 1910 bank branch façade with the modern conveniences of a premier office property. Seeking to enliven the building’s lobby and plaza, Brookfield Properties asked Forge to deliver a creative and sophisticated upgrade that creates a coherent and delightful user experience.

OBJECTIVES

Forge designed a new entry experience that subtly reflects the building’s nautical architecture. The centrepiece is a large-scale digital installation that combines constantly-shifting generative art, tenant branding and event information on two modular digital walls. A stylish new logo by Forge was also applied throughout the space, with internal illumination on key signs for an extra pop. A new pylon sign on Queen Street features a dynamic illuminated band that echoes the generative art in the lobby. New signage creates a sharp look and directs people to the subway station connected to the building’s lower level.

RESULTS

The result is a modernized face for a familiar landmark that re-establishes 2 Queen Street East as a preeminent destination for top corporate tenants in Canada’s largest city.


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