25 York

BACKGROUND

25 York is a major state-of-the-art commercial building in the heart of downtown Toronto, and headquarters for Telus, a national telecommunication provider.

OBJECTIVES

Forge Media + Design worked with Telus and Menkes Developments to design a distinctive signage solution. Taking inspiration from the building’s soaring geometry, Forge developed sculptural forms incorporating LED illuminated resin and integrated display technologies for contemporary signage that blurs the line between signage and art.

For the nearby entrance to Union Station, Forge developed a distinctive landmark using large-scale floating halo letters that appear as a natural extension of the entrance canopy. Forge also worked with major tenant Telus to design and implement site branding signage, including large-scale LED illuminated tower signage.

RESULTS

The final result is a fully integrated signage program that celebrates the beauty of the building’s architecture.


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