Bank of Montreal

BACKGROUND

Bank of Montreal challenged Forge to create a responsive website and a series of downloadable PDF brochures that would assure pharmacists that BMO understands their unique needs.

OBJECTIVES

The goal of the site is to target independent business owners within the pharmaceutical market and to entice them to invest with the trusted advisors at BMO. In order to best address the needs of this audience, Forge approached several pharmacists to give insights into their needs and perspectives, ensuring that the end product met both our client’s requirements as well as that of the target audience.

RESULTS

The bilingual website uses impactful lifestyle photography, a simple colour palette and informative typography to entice users to learn more. Fully responsive, intuitive and usable, it serves as a powerful component of BMO’s growth strategy. 


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