Medcan

BACKGROUND

Founded in 1987 to provide truly personalized heathcare, Medcan has grown into a global leader in preventive wellness care and lifestyle management for over 1,000 corporate accounts and 40,000 clients. As part of its commitment to delivering the very best service, Medcan embarked on a full rebrand and engaged Forge Media + Design and Environics to reinvent the clinic’s web presence.

OBJECTIVES

Forge streamlined Medcan’s online presence into a more intuitive experience for current clients while also engaging prospective clients with a compelling brand story. Working within a short time frame, Forge’s designers created a sophisticated and contemporary website layout that clearly highlights Medcan’s four key service pillars: Live Well Assessments, Live Well Programs, Year-Round Care and Health Essentials.

The new site was built on a robust content management system (CMS) that serves as a future-proof foundation for future updates. The custom design theme perfectly aligns with Medcan’s new brand strategy.

RESULTS

The website is a fitting reflection of Medcan’s innovative approach to healthcare. Its flexibility allows Medcan to continually improve the site by updating content and adding new features to increase its usefulness for Medcan’s clients. As a key component of Medcan’s rebranding, the site has already proven its value as a tool for reaching new clients, building loyalty and maintaining Medcan’s stellar reputation for care.


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