NAMARA represents

BACKGROUND

Every photo tells a story. NAMARA represents is a creative agency that promotes the work of exceptional photojournalists and documentary photographers. To launch this new agency in style, NAMARA asked Forge to create a unique brand, a bold web presence and stunning brand collateral.

OBJECTIVES

To best position NAMARA as a home for groundbreaking photographers, Forge placed their photos front and centre as key elements of NAMARA’s brand identity. We embedded images into the NAMARA logo and showcased over 1000 photos on the retina-enabled website.

Throughout the design and development process, Forge went to great lengths to maintain the integrity of each photograph. On the website, we maximized the available viewport space to display each image at its best. Photo-heavy websites often create challenges for quick page loading times, but Forge’s performance-driven development approach ensured a consistent user experience across varying devices and connection speeds.

RESULTS

From the website’s photo-rich responsive layout and clean navigation to a custom email signature that is randomized to serve up various versions of the logo, Forge delivered a stylish identity that sets an adventurous tone for this dynamic new agency.


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