Red Canoe Brands

BACKGROUND

Since 1999, international apparel company Red Canoe has been inspired by the beauty of the northern wilderness. With styles rooted in aviation history and heritage brands, Red Canoe’s menswear celebrates historic and cultural icons such as the Canadian Broadcasting Corporation (CBC), Royal Canadian Air Force (RCAF), Royal Canadian Mounted Police (RCMP), CP Railway and many others.

OBJECTIVES

Red Canoe approached Forge to design and develop a new product-focused website with full e-commerce capabilities. The site had to be easy to navigate and include updatable product lists, inventory management, international ordering & shipping, order histories and user profiles. Additionally, they wanted their history and dedication to all things Canadiana to take a front seat, showcasing well-loved Canadian brands.

RESULTS

The final site offers an image-rich experience, highlighting the stories and heritage that the brand represents. The site has been up for over two years and the orders keep coming in, as the company (and the site) continue to grow.


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