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Keith Francis

Senior Director of Experience Outcomes

As an interdisciplinarian, phenomenologist, strategist, researcher and change agent, Keith has worked in several design mediums such as wayfinding, human factors outcomes, accessibility and brand design strategy. Keith has contributed to education and social advancements for the promotion of accessibility within the built environment through the American Disabilities Act (ADA) and Accessibility for Ontarians with Disabilities Act (AODA). Keith also serves as a member of the Culture, Communication, Information and Technology (CCIT) Professional Advisory Council at Sheridan College.

Keith holds a Master’s Degree in Interdisciplinary Studies from York University, and his thesis work merging narrative psychology, spatial design architecture and cognitive factors has been presented at the Congress of the International Academy of Law and Mental Health in Vienna.

Keith’s love for the experiential also extends to music and sports. He's been a DJ, jazz trumpeter, soccer player for the Metros Croatia junior team, Japanese fencing practitioner and former semi-professional Snooker player (until he lost his 20/20 vision) and boxer (until he found a better way to make a living that doesn’t hurt).

Coffee or Tea ?
Jays, Leafs, Raptors or TFC?
Dogs or Cats?
  • Favourite song?

    Charles Aznavour, Les Deux Guitares

  • Most interesting/weirdest/first job you’ve ever had?

    Punk Rock/SKA DJ

  • Favourite Toronto neighbourhood?


  • Three items you can’t live without.

    Sports tape, Running Shoes, Epsom salts

  • Most interesting place you’ve ever been?


  • Something you want people to know about you…

    I played table tennis with Mr T.

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