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Laurence Roberts

Principal

Laurence knows that interactive user experiences have the power to reveal beauty and tell a compelling story, which ultimately brings people together.

An innovative creative director, Laurence has a diverse background in interactive media, filmmaking, writing, theatre and illustration. With over 16 years of experience in the industry, Laurence brings a strong sense of visual storytelling to his work, as well as a deep understanding of user experience and user interface design.

Laurence supplies the creative vision and direction for projects such as the award-winning Children’s Hospital of Philadelphia’s Chairman’s Circle interactive donor recognition wall and the groundbreaking Connexion Point interactive art experience. With his keen sense of artistry, inherent cinematic sensibilities and a healthy dose of passion, Laurence challenges the team to break away from ‘safe’ choices and to wholeheartedly pursue revolutionary designs.

Morning or Night person?
Drive or Transit?
Board games or Video games?
  • Most interesting/weirdest/first job you’ve ever had?

    Shooting an industrial video inside Adams Brands (where they make Trident, Dentyne Ice, Certs, and Halls). The area where they made Halls burned the inside of my nose and made my eyes tear up so badly I could not see! Sure made shooting the video interesting…

  • If you were on death row, what would you want for your last meal?

    Roast beef with Yorkshire pudding and sweet potato mash from Thyme on 21 with a nice glass of Argentinian Malbec (Goderich, ON) – I have photos!

  • Favourite drink?

    Tea (Golden Monkey with honey, no milk)

  • Three items you can’t live without.

    Tea, Saje Peppermint Halo, Good Music

  • Something you want people to know about you…

    I can see narratives in nearly anything, whether story-driven or not. It’s a bit like peeking behind the scenes and seeing the strings that attach everything together. Perceiving the artfulness of an object, moment, or thought and turning that into a story is akin to breathing for me.

  • Favourite App?

    Hearthstone


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