Laurence Roberts

Principal + Creative Director

I come from a rather different background than most in the design world. My roots are in film and theatre, where I directed, wrote and performed for many years prior to helping found Forge. I’ve always been a visually driven individual with a strong sense of building narratives. Whether it was in illustration or behind the camera, I wanted to tell stories. I have found that design is a perfect platform for this. I’ve never been interested in doing what has been done before. Pushing boundaries is my modus operandi – respectfully challenging tradition to find new paths. Innovation is both a state of mind and my outlook on life. It is the heart of redefining our future.