Shaping a new entry experience for 2 Queen Street EastBrookfield Properties Public art | Signage Design | Brand Development
2 Queen Street East is a landmark commercial tower in the heart of downtown Toronto. Seeking to enliven the building’s lobby and plaza, Brookfield asked Forge to deliver a contemporary upgrade that would create a coherent and delightful entry experience for their tenants and visitors.
Creating serenity in the heart of the city.
The new tenant pylon extends the evolving colours from the public art into the plaza. An illuminated fin on the pylon features a custom LED animation that mirrors the artwork in real time, bringing a cohesive experience between the exterior and interior of the lobby.
The natural hues and movement of the artwork imbue a tranquil richness, creating a serene oasis that grants a moment of zen in a bustling city centre.