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Stillwater Spa

Services Deliverables
  • Logo
  • Brand Guide
  • Marketing Materials
  • Stationery
  • Illustration
  • Placemaking

Redefining a sophisticated spa experience

Park Hyatt Toronto recently underwent a massive four-year renovation to redefine and reimagine the modern luxury hotel experience. Located in Toronto’s Yorkville neighbourhood, Park Hyatt offers timeless sophistication across all hotel amenities and spaces. With the hotel’s extensive transformation, an opportunity to rebrand Park Hyatt’s Stillwater Spa arose. Forge worked closely with the teams at Oxford Properties and Hyatt to ensure the branding captured the luxurious nature of the spa.

Logo inspired by the soft touch of watercolours
An image showing the safe space around the Stillwater Spa logo
Clear space requirements and a delicate colour palette to support the brand
A letterform of the letter A for the font Senlot
A letterform of the letter A for the font Sweet Sans Pro
Classy fonts for this high-end spa

Curating moments of calm and tranquility

Stillwater Spa is an oasis of urban tranquillity — a sanctuary where guests discover true serenity and balance through a hyper-personalized experience. We sought to explore ways to incorporate this curated aspect of the spa into the brand. What resulted was a distinct and elegant identity with ever-evolving watercolour brush strokes, enhancing the rejuvenation and refreshing sense of the brand.

Gift cards and packaging
Stationery and spa menu