Stillwater Spa
- Logo
- Brand Guide
- Marketing Materials
- Stationery
- Illustration
- Placemaking
Redefining a sophisticated spa experience
Park Hyatt Toronto recently underwent a massive four-year renovation to redefine and reimagine the modern luxury hotel experience. Located in Toronto’s Yorkville neighbourhood, Park Hyatt offers timeless sophistication across all hotel amenities and spaces. With the hotel’s extensive transformation, an opportunity to rebrand Park Hyatt’s Stillwater Spa arose. Forge worked closely with the teams at Oxford Properties and Hyatt to ensure the branding captured the luxurious nature of the spa.
The brand guide defines detailed use of brand
Curating moments of calm and tranquility
Stillwater Spa is an oasis of urban tranquillity — a sanctuary where guests discover true serenity and balance through a hyper-personalized experience. We sought to explore ways to incorporate this curated aspect of the spa into the brand. What resulted was a distinct and elegant identity with ever-evolving watercolour brush strokes, enhancing the rejuvenation and refreshing sense of the brand.
