Projects
Redefining a modern, sophisticated spa experience
Stillwater Spa, Park Hyatt Toronto BRAND DEVELOPMENT | COMMUNICATIONS COLLATERALPark Hyatt Toronto recently underwent a massive four-year renovation to redefine and reimagine the modern luxury hotel experience. Located in Toronto’s Yorkville neighbourhood, Park Hyatt offers timeless sophistication across all hotel amenities and spaces. With the hotel’s extensive transformation, an opportunity to rebrand Park Hyatt’s Stillwater Spa arose. Forge worked closely with the teams at Oxford Properties and Hyatt to ensure the branding captured the luxurious nature of the spa.
Moments of calm.
Stillwater Spa is an oasis of urban tranquillity — a sanctuary where guests discover true serenity and balance through a hyper-personalized experience. We sought to explore ways to incorporate this curated aspect of the spa into the brand. What resulted was a distinct and elegant identity with ever-evolving watercolour brush strokes, enhancing the rejuvenation and refreshing sense of the brand.
AWAKEN RELAXATION
Calming colour tones and sophisticated typography reinforce the essence of modern serenity. A series of custom watercolour brush strokes can be applied to marketing materials, spa collateral and environmental spaces.
Enclosed in an elegant package, unboxing the gift card evokes a high-end luxury experience through the tactile materials used.
Forge created a detailed set of brand guidelines, including best practices and directions on using the Stillwater Spa brand to craft the best possible guest experience, strengthening the remarkable transformation of the hotel and spa spaces.