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The Mews

Services Deliverables
  • Logo
  • Brand Guide
  • Stationery
  • Marketing Materials
  • Placemaking
  • Signage

Engaging the interconnectivity of people and community

The Mews is an exciting new mixed-use development located in the east end of Toronto’s downtown core, designed and developed by Fitzrovia Real Estate and Hariri Pontarini Architects. Offering more than a place to live, this development features residential, retail and outdoor spaces connected through numerous pathways. The team at Fitzrovia aimed to name, brand and position this memorable community as a trendy destination for both residents and tourists while elevating the surrounding neighbourhood of Toronto’s Queen Street East.

Logo design inspired by herringbone courtyard flooring
A preliminary logo sketch for The Mews
Preliminary sketch and organic colour palette
Typography to support custom logo font

Merging classic with contemporary

At the outset of the project, Forge worked with Fitzrovia to understand the desired feeling of the brand, ensuring this essence translated seamlessly to the name and visual interpretation of the development’s identity. The selected name, The Mews, reflects the European-style pedestrian pathways once lined with carriage houses or stables.

Stationery and promotional material design