Communicating with a current audience.

The new brand adds a sense of liveliness and forward-thinking reflected in the building’s vision—adopting a more casual tone of voice and a visual identity that is modern, friendly and relatable. Deliverables were scheduled in a phased approach to coincide with the construction of the space while maintaining open dialogue about the changes occurring throughout the process.


Early deliverables included construction hoarding, marketing messaging, website banners, and advertising. Keeping with the spirit of their current logo, inspiration for the new brand came from the building, using a series of blocks that act as frames and patterns in both the logo and supporting graphics.

In the later stages of the brand rollout, Forge created several samples for new stationery, digital brochures, social media graphics, illustration, and more. All elements are contained within an extensive digital brand guide used as a reference in-house, ensuring brand integrity and consistency when working on branded collateral.

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