Imbuing life: an artistic reflection on growthFirst Gulf Environments | Digital | Media
The new Globe and Mail Centre is located within the burgeoning St. Lawrence neighbourhood of Toronto on one of the original ten city blocks laid out in founding the Town of York. With a vision of transforming their pristine, but stark lobby, First Gulf asked Forge to craft an artful installation to add a vibrant sense of life to greatly enhance the tenant and visitor experience, while creatively capturing the essence of their brand – growth.
Opening windows into new worlds.
BALANCING TWO SIDES OF THE SAME THEME
‘Interstitial Space’ is an exploration of the symbiotic relationship between the city and its citizens. The piece actively translates the momentum of the lobby’s pedestrians, adding colourful lines that weave throughout the illustrated cityscape, revealing depth and imbuing energy into the art. Over the course of the day, 8 distinct eras celebrate the history of Toronto, from its humble beginnings in 1793 to its current vibrant state today.
The unveiled project has captured the hearts of those that encounter it. Whenever someone passes by it, we hope that it will intrigue them, inspire them, or at the very least, add a little spark of joy to their day.