Personalizing a flexible, mobile rewards platformDrop, Drop for Business UX/UI Design | Website Development
Drop, a free mobile rewards program, focuses on providing customers with a personalized and easy-to-use member experience. Drop members can earn and redeem points by shopping via the app, completing surveys and playing games. Looking to refresh their single-page web presence to better position the program, the Drop team worked closely with Forge to bring the website to life across multiple dynamic pages.
Accessibility at the forefront.
Aligning with the established branding, the team at Forge created a flexible design system that applied to both the consumer-facing and business-facing Drop websites, ensuring a consistent look and feel while targeting different audiences. The fully-responsive experience considered all screen sizes and included high accessibility standards in visual design and code.
STREAMLINING THE BACK-END EXPERIENCE
Drop’s existing content management system (CMS) was complicated and tricky to use. Forge implemented a streamlined WordPress back-end and built a library of custom blocks and components so the internal Drop design team could personalize layouts to suit different business needs. Appflyer and Hubspot integrations allow the team to better track and understand users for an optimized and personalized experience.
As the rewards landscape is quickly evolving, the team at Drop requires the capability of effortlessly adding and updating content. The refreshed websites reinforce Drop’s value propositions, simplify the sign-up process and create a frictionless onboarding experience for members. Looking forward, Forge continues to support and enhance the development of additional post-launch functionalities alongside the Drop marketing teams.