Engaging the interconnectivity of people and communityFitzrovia Real Estate, The Mews Brand Development | Communications Collateral
The Mews is an exciting new mixed-use development located in the east end of Toronto’s downtown core, designed and developed by Fitzrovia Real Estate and Hariri Pontarini Architects. Offering more than a place to live, this development features residential, retail and outdoor spaces connected through numerous pathways. The team at Fitzrovia aimed to name, brand and position this memorable community as a trendy destination for both residents and tourists while elevating the surrounding neighbourhood of Toronto’s Queen Street East.
Merging classic with contemporary.
To build out the entire branding package, Forge developed a thorough brand guideline document that outlines best practices around logo use, typography standards and colour applications. To ensure consistent brand use across various marketing channels, Forge provided insight into the design of additional examples of collateral samples.