Sophisticated placemaking for a white-glove service experienceFour Seasons Hotel Wayfinding Masterplanning | Signage design
Four Seasons operates white-glove service hotels, resorts, and residences across the globe. Seeking to align the high standards of quality and finish expected, Forge is an ongoing partner; providing world-class wayfinding and placemaking solutions. With six projects and counting, Forge will continue to provide outstanding value to this international hospitality company.
Inspired design for unmatched hospitality.
Our design takes cues from the forms and finishes present in the spaces, employing a sophisticated palette of materials to convey a sense of refined luxury. Sign messages were applied directly to the wall for a seamless look that allows the messaging to grow naturally out of the environment.
The signage is a subtle yet visible extension of the guest experience, creating a network of visual landmarks and reference points to effectively orient visitors in the hotel without overpowering the space.
Sign locations were carefully planned to prevent visual clutter, providing only the information necessary for relationships between key destinations to be understood. The result is an award-winning wayfinding solution that communicates with visitors in an understated manner while fully supporting the unparalleled hospitality that the Four Seasons brand promises.