Projects
An empowering training tool for home care workers
University Health Network, University of Guelph and Western University Video Production | Brand Development‘Out at Home’ is an educational video created for the University Health Network in association with the University of Guelph and Western University. Developed for use in training for those who work with the aging LGBTQ+ population in their homes, including nurses, personal support workers (PSWs), and other home care providers. Currently, no formal education exists surrounding the care of individuals from this marginalized and vulnerable community, which has frequently led to substandard and even detrimental treatment.
Sharing heartfelt and emotional stories.
‘Out at Home’ is an empowering training tool for home care workers to understand how to provide better care for aging members of the LGBTQ+ community. Using a combination of documentary filmmaking paired with dramatizations showing what ‘good care’ looked like, our goal was to create a compelling training video that was easy to watch. The film provides historical content and features interviews with relevant community members and care workers. The message throughout this film is positive, educational, informative and never heavy-handed.
A NEEDED SHIFT OF PERSPECTIVE
We created a brand for the project that appeared throughout the video, including a title introduction and all on-screen graphics. The established brand identity provides cohesion, clarity of information, and a final polish to the finished product that easily extends to further applications.
The video is an emotionally engaging introduction to this important topic, providing insight into the history and background of the LGBTQ+ community and how this has impacted them as they’ve aged. It shares heartfelt stories of how poor home care has affected them and how it needs to change. It also contextualizes practical information from other care workers in the industry on what should be improved, how to go about it, and how simple it is.
Dramatizations directly illustrate what good care looks like and helps to humanize the topic into relatable scenarios. These elements come together to establish an effective training tool that is approachable, respectful and thought-provoking.