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Southlake Regional Health Centre

Services Deliverables
  • Logo
  • Strategic Plan
  • Brand Guide
  • Photography Art Direction
  • Community Report

Shaping the future of healthcare at Southlake

Southlake Regional Health Centre, located in Newmarket, Ontario, is a full-service hospital, providing advanced levels of care to more than one million people living in surrounding communities. Looking to launch a leading-edge strategic plan capturing the hospital’s dedication to shaping the future of healthcare, the Southlake team turned to Forge for visual design and campaign creation to support and evolve internal and external marketing materials for the next five years.

Strategic Plan design including custom photoshoot within hospital

Building healthy communities

To position Southlake as a top healthcare provider, leading-edge in both research and technology, Forge created a distinct visual treatment and messaging direction. The intention was to evoke an authentic sense of emotion while highlighting the people and culture of the hospital and reinforcing the key message of “We’re by your side”.

Reinforcing the human element of care

Forge continued to evolve the Southlake brand by developing a complete set of brand guidelines that established identity usage, colour specifications, typography direction, photography style, and recommendations around creating communication collateral.

The old Southlake Regional Health Centre logo
The new Southlake Regional Health Centre logo
Original identity and evolved identity
Business card and letterhead

Reinforcing the human element of care

Southlake’s newly launched brand experience captured the simplicity of emotional interactions and strengthened the hospital’s dedication to patient and provider care. The creative direction of the campaign reinforced the hospital’s commitment to providing outstanding care to surrounding communities.

  • 560K+ sq. ft. of hospital space
  • $500M annual operating budget
  • 400 patient beds
  • 6K people employed at hospital