Moving people through a holistic wayfinding approachCentre for Addiction and Mental Health (CAMH) Wayfinding masterplanning | Donor recognition | Standards compliance
The Centre for Addiction and Mental Health (CAMH) is Canada’s largest mental health teaching hospital. CAMH drives innovative research, provides expert training to healthcare professionals, and advocates for social change. Working alongside Stantec and Acumen Visual Group, we developed a holistic wayfinding approach at CAMH’s Queen Street site to fully integrate two new CAMH campus buildings – Building B1 (McCain Complex Care & Recovery Building) and Building D1 (Crisis & Critical Care Building).
Creating a sense of belonging.
The intuitive signage program uses colour to highlight the CAMH brand, and reinforce the commitment to excellence in patient care, research, education and community. The sign program integrates architectural landmarks and highlights the therapeutic art placed throughout the campus. All these design choices emphasize visual cues for ease of navigation.
Forge worked closely with all teams to ensure the signage was a holistic and fully integrated experience that worked with the architecture. All wayfinding elements connecting the new buildings to existing ones share a visual language. Our team used CAMH’s current brand standard and wayfinding packages as a foundation to build a framework for our proposed designs.