Building healthy communities.

To position Southlake as a top healthcare provider, leading-edge in both research and technology, Forge created a distinct visual treatment and messaging direction. The intention was to evoke an authentic sense of emotion while highlighting the people and culture of the hospital and reinforcing the key message of “We’re by your side”.


Southlake’s newly launched brand experience captured the simplicity of emotional interactions and strengthened the hospital’s dedication to patient and provider care. The creative direction of the campaign reinforced the hospital’s commitment to providing outstanding care to surrounding communities.

Forge continued to evolve the Southlake brand by developing a complete set of brand guidelines that established identity usage, colour specifications, typographic direction, photographic style, and recommendations around creating communication collateral. 

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