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Metro Supply Chain

Revitalizing an innovative supply chain leader

Delivering innovative supply chain solutions and consulting services, Metro Supply Chain has worked with many of the world’s most recognizable brands and organizations. Looking to create a web experience that better aligns with the high-performing solution offerings of both companies, the team worked with Forge to create more robust and engaging websites.


Google Analytics
Custom Form integration

An extensive supply chain expertise

To best understand the family of companies housed under the Metro Supply Chain name, Forge led an extensive discovery research process to define what each entity stands for and aspires to be and how it can best support the customer through revitalized websites. This research resulted in a clear path forward showcasing the company’s deep supply chain expertise, pride in meaningful business relationships and a trusted, people-centric culture.

Easily customizable website, with effortless ease of use

The website uses a modular build method with reusable content blocks that can be placed in various layouts when creating new pages. Dynamic videos and subtle page load animations are used throughout the website, creating an inviting space for visitors to learn more about Metro Supply Chain’s story and services. Clean, easy-to-read typefaces ensure content is accessible with proper colour contrast ratios.

Comprehensive sitemap to clearly organize the vast content from their many divisions
Content blocks to allow for a flexible expansion of sections

Personalizing a flexible, mobile rewards platform

Drop, a free mobile rewards program, focuses on providing customers with a personalized and easy-to-use member experience. Drop members can earn and redeem points by shopping via the app, completing surveys and playing games. Looking to refresh their single-page web presence to better position the program, the Drop team worked closely with Forge to bring the website to life across multiple dynamic pages.


WordPress CMS
HubSpot integration
Hot Jar integration
AppsFlyer integration
Google Tag Manager

Consumer-facing (B2C) website

Reinforce brand value propositions

Aligning with the established branding, the team at Forge created a flexible design system that applied to both the consumer-facing and business-facing Drop websites, ensuring a consistent look and feel while targeting different audiences. The fully-responsive experience considered all screen sizes and included high accessibility standards in visual design and code.

Business-facing (B2B) website