Fostering a culture of community within a communityFitzrovia Real Estate, Liberty House Brand Development | Communications Collateral | Signage and Wayfinding
Liberty House, a new residential tower by Fitzrovia Real Estate, is located on the eastern edge of Liberty Village in Toronto, Ontario. Equipped with luxury amenities and stylish spaces, Liberty House is an elevated rental development that strives to provide a community-focused lifestyle for all residents. To fill a gap in the purpose-built rental space, Fitzrovia aimed to build high-quality rental units with desirable amenity packages marketed to the millennial renter. Forge worked with Fitzrovia Real Estate to define a name and develop a brand for this new property.
Resonating with the millennial renter.
Clean, easy-to-read typography and bold colours concisely convey messaging while strengthening the Liberty House brand. Forge also produced a complete brand guideline package on how to use the Liberty House brand to create the best possible resident experience.