Engaging and supporting a community of pharmacistsPharmacy Reference Web Experience, Bank of Montreal (BMO) Visual Design | Marketing Campaigns | Web Development
Bank of Montreal challenged Forge to create a bilingual, responsive website and a series of downloadable PDF brochures for various small to medium-size business markets. The purpose of these materials is to provide business owners with valuable information to more efficiently manage and grow their businesses. The first target market focus was pharmacists.
Supporting business growth.
The site targeted independent pharmacy owners. It served as an educational tool to teach them about the benefits of working with a BMO advisor in regards to growing their business and succession planning. To address these requirements, we approached several pharmacists to gain insight into and better understand their needs and perspectives, ensuring that the end product met both our client’s goals as well as those of the intended audience.
AN ON-BRAND EXPERIENCE
Forge closely reviewed BMO corporate brand standards to determine the best course of action to create a unique standalone web experience, while ensuring brand consistency. With the use of approachable and relatable lifestyle photography, a simple cohesive brand colour palette, and easy-to-understand language, the site effortlessly entices users to learn more.
This new approach to reach a particular target audience proved to be a successful outreach strategy for BMO. It positioned them as a trusted source for information and established their presence as a small business client partner to aid them with their needs in all aspects of financial planning, from day-to-day tasks to retirement.