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Service: Media Production

The Well

Services Deliverables
  • Brochure
  • Website
  • Brand Guide Extension
  • Photography Art Direction
  • Video Production

A spirited environment to live, work, shop, and play

The Well is an innovative mixed-use property development in Toronto’s vibrant King West area where visitors and residents can eat, shop, work, live, and play. To introduce this multimillion-dollar endeavour to the public and generate buzz during a major media push, Forge created various marketing materials and brand assets including brochures with custom photography and vibrant layouts showcasing the properties features and the site’s exciting history.

Print collateral to promote offerings and communicate brand values

Moving the brand forward

Expanding upon The Well’s existing brand guidelines created by Bruce Mau Design, additional standards were added by Forge, deepening the brand focus and addressing a broader range of brand application scenarios.

Engaging communities from near and far

A website was created to showcase The Well’s various offerings, and provide an in-depth look at their residences, lifestyle amenities, flexible office spaces, retail locations, and the surrounding neighbourhood. Following an initial discovery phase, wireframes were created to determine an optimal strategy in presenting content and to create a dynamic and user-friendly experience.

Low fidelity wireframing
High fidelity wireframing

Creating a foundation for memorable experiences

With a focus on lifestyle photography, architectural renderings, and data visualization, the website welcomes users with a warm, lively, and inspiring look into The Well’s community-focused philosophy. Optimized for various devices, the website is both accessible and intuitive for a modern audience.

Features

Google Analytics integration
WordPress CMS
Custom theme
CRM integrated forms
Video animation
Custom photography
Amenities maps
Data visualization

Website flexible for regular content updates

Employing motion to amplify the message

To elevate the brand experience at events, our team produced a seamlessly-looping video to be leveraged in various presentation and promotional scenarios, providing The Well with a versatile and powerful marketing tool.

  • 22K daily guests
  • 1.7K premium residential units
  • 320K square feet of retail and food service
  • 1.2M square feet of office space

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Canadian War Museum

Services Deliverables
  • Video Production
  • Audio Production
  • Post-Production

Building the connection between War and Games

“War is not a game. Yet war games offer insights into our relationship with real and virtual armed conflict.” In 2021, the Canadian War Museum embarked on the creation of a brand new exhibition that focused on the interconnection of how war and games influenced each other through the centuries and around the world. Many of the games we play at home, from chess to online multiplayer battles, have been shaped by contemporary and historic conflicts.

An expansive suite of engaging audio/visual content

Forge Media + Design, along with our partner Knockabout Media, was brought on board to work with the curatorial team at the Canadian War Museum to create a suite of audio/visual content for this expansive exhibit. This included production, conducting one-on-one interviews, creating soundscapes and the custom creation of two large scale projection installations. Supporting the wonderful exhibition design by Haley Sharpe, the audio/visual content helped infuse a strong dynamic of experiential storytelling into this engaging and immersive exhibit.

Visitors were greeted by a soundscape in the first zone that emulated various games played throughout different eras.
Videos were incorporated throughout the exhibit – some hidden behind swinging panels and some projected as feature pieces.

Overcoming obstacles with creative thinking

The project development took place during the pandemic, which presented some significant challenges. All planning and discussions were done remotely, but obtaining high-quality video footage without being present with subjects was the most difficult obstacle to overcome. We developed a small filming kit and sent it to each individual with set up instructions, which resulted in surprisingly effective and polished videos. Out of the box thinking also assisted in dealing with the quality of certain archival imagery being unusable. To fill these gaps, we applied a different treatment – creating animations that employed a Jack Kirby-esque comic book style, filing in the blanks and supporting the Cold War era themes. This ended up making the material approachable, family friendly and attention grabbing.

Visual elements of the exhibit design were pulled into ‘Your Turn’ – the projection mapped finale to the exhibition.
Using elements of archival footage and custom animations in the style of Jack Kirby, ‘Cold War Threats’ was featured alongside a NORAD radar unit.

Experiential content designed to drive learning and attendance

From start to finish, the audio/visual content that was crafted for the exhibit added high levels of engagement for the visitors, highlighting some key points that explored the connections between military conflicts and popular games. The collection of videos that we produced presented thought-provoking perspectives from professional gamers, researchers, designers and veterans, shedding light on our relationship with real and virtual armed conflict. The exhibit was very well received, bringing in well over 100,000 visitors over its 6 month run, with a great deal of positive feedback.

The exhibit was made up of archival footage, remotely shot interviews, audioscapes and audio only interviews, as well as custom project pieces.
Audience engagement through content not only draws attention, but also informs and drives thoughtful reflection.
  • 140K visitors attended
  • 6 month duration
  • 11 audio/visual pieces
Forge was able to assist us with managing the process during the pandemic and its various challenges, offering creative solutions. From remote shooting and coaching our subjects so that we could include our experts’ perspectives to finding alternatives to poor quality or missing archival footage with out of the box thinking.
Marie-Louis Deruaz, Creative Development Specialist

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Out At Home

Services Deliverables
  • Video Production

An empowering training tool for home care workers

‘Out at Home’ is an educational video created for the University Health Network in association with the University of Guelph and Western University. Developed for use in training for those who work with the aging LGBTQ+ population in their homes, including nurses, personal support workers (PSWs), and other home care providers. Currently, no formal education exists surrounding the care of individuals from this marginalized and vulnerable community, which has frequently led to substandard and even detrimental treatment.

Sharing heartfelt and emotional stories

We created a brand for the project that appeared throughout the video, including a title introduction and all on-screen graphics. The established brand identity provides cohesion, clarity of information, and a final polish to the finished product that easily extends to further applications.

Interviews with representatives of the community

Illustrating the importance of good care

The video is an emotionally engaging introduction to this important topic, providing insight into the history and background of the LGBTQ+ community and how this has impacted them as they’ve aged. It shares heartfelt stories of how poor home care has affected them and how it needs to change. It also contextualizes practical information from other care workers in the industry on what should be improved, how to go about it, and how simple it is. Dramatizations directly illustrate what good care looks like and helps to humanize the topic into relatable scenarios. These elements come together to establish an effective training tool that is approachable, respectful and thought-provoking.

Awards

  • So(cial) Good Design (Diversity, Equity and Inclusion) Winner, 2022.

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Canada Ukraine Foundation

Services Deliverables
  • Bus Wrap
  • Mobile App
  • Video Production
  • Lesson Development
  • Illustration
  • Motion Graphics
  • Logo
  • Website

From darkness to light: shedding light on the Holodomor

To educate students about the 1930’s Ukrainian genocide known as the ‘Holodomor’, Forge helped transform a touring bus into a mobile classroom for the Canada Ukraine Foundation. Its purpose – to raise awareness and deliver a message of hope to high school students across North America, inspiring them to become bastions of truth.

Human rights education for 
a new generation

Forge worked closely with educators to develop an engaging presentation that would articulate this powerful lesson on injustice and human rights in a hands-on fashion. As the students are taught about the horrific events of this historical mass starvation and the reasons behind it, they are given an opportunity to investigate, discover, discuss, and reflect on the topic.

Students visiting the classroom in the bus

Reinventing the classroom experience

The students are fully immersed in the experience from the moment they step onto the bus. A 24’ screen is used to display stirring visuals, while 32 iPads simultaneously respond to the large scale screen. A Mac Pro server and three custom-built applications communicate in real-time to seamlessly run the presentation.

Large scale screen to deliver the lesson plan in a theatre style presentation
Each student is given an iPad to follow the lesson plan and complete exercises
Branding to define the meaning behind the word Holodomor

Creating change for future generations

This fusion of technologies and interactive content defines an entirely new way to conduct a lesson, allowing the facilitator and the students to actively engage with each other, as they share an emotional journey. The tour continues to spread its message, leaving a lasting impression wherever it visits, which will hopefully lead to positive change for the future.

A custom bus, configured to expand to allocate space for a full classroom theatre
Awards

  • A’Design Awards (Education and Training) Gold, 2018.

  • Apex Awards (Education and Healthcare) Gold, 2018.

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Backside of interactive donor recognition panels.

Stella’s Place

Toronto, ON
Services Deliverables
  • Signage
  • Wayfinding
  • Donor Recognition
  • Video Production
  • Motion Graphics
  • Kiosk
  • Placemaking
  • Masterplanning

Young people are 20% of the population, but 100% of the future

Forge had the pleasure of working with Stella’s Place – a not-for-profit organization in Toronto, ON, that helps young adults empower themselves to manage their mental health and wellness. During our inclusive co-design session, a rich diversity of stories from the stakeholders and youth participants revealed the tapestry of the community they are weaving together. This direction became a foundational theme for the project.

Inspirational interior signage.
A place for sharing art

A through-line connection throughout the space

The interconnected concept of community is in all of the project elements, including a colourful thread graphic that weaves throughout the space, intuitively delineating areas that youth participants are welcome to utilize. Every detail of the signage keeps the safety of the participants in mind and features a high level of changeability to allow for future donor recognition of spaces.

Room signage and donor recognition, with a person walking by.
Integrated room sign and donor recognition
Close-up of messaging on an interior wall.
Close-up of donor recognition and room signage.
A connecting thread

Designing an accessible experience

Also integrated into The thread is a tactile surface that distinguishes it from the wall. Braille directional pannels are strategically located at key decision points to help those with vision disability to orient themselves.

A person's hand touching a braille sign.
Close-up of raised signage letters.
Close-up of braille signage.
Close-up of raised signage letters.
Calming design cues

Thoughtfully showcasing personal stories through design

Forge worked closely with Stella’s Place to ensure everyone’s story was carefully told. Choosing where and how those moments were displayed was a collaborative effort between client, interior designers and Forge’s environments team.

A chair and donor legacy sign.
Close-up of interior donor legacy sign.
Founder recognition plaque

Creating a place of their own

The digital donor wall was placed at the heart of the new building, highlighting the importance of the people that provide funding, service, and participation. At the push of a button, video testimonials of donors, participants, peers and staff capture the essence of ‘Why Stella’s Place matters’ and illustrates the strong sense of belonging shared by all who walk through its doors.

Backside of interactive donor recognition panels.
A person interacting with the donor touch screen.
A close-up of a sign describing the community at Stella's Place.
A rendering of the donor wall concept.
  • 12K sq. ft. community space
  • 300+ 1-on-1 counselling sessions in 2022
  • 80% group session retention rate in 2022
“Forge Media + Design were a pleasure to work with. This project exceeded my expectations of what is possible with donor recognition and placemaking and I’m so proud of the result. I am especially grateful for the process they used to co-design this project with our program participants, staff and Board members. They really listened to our input and our voice is apparent throughout the space. Forge was responsive, engaged and professional for the whole of the process.”
Catherine Dyer, Director of Development

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Constitution Square

Services Deliverables
  • Logo
  • Brand Guide
  • Illustration
  • Hoarding
  • Brochure
  • Motion Graphics
  • Social Media
  • Kiosk
  • Signage
  • Wayfinding
  • Art Installation
  • Marketing Materials
  • Placemaking
  • Masterplanning
  • Video Production
  • Stationery
  • Website

Reimagining a workplace experience for a new era

Constitution Square is an upscale office complex in the west end of downtown Ottawa, Ontario. It is an amenity-rich space that promotes connectivity and fosters community while conveying a sense of pride in supporting the ever-changing workplace experience. The Canderel team looked to Forge to bring this vision of a holistic workplace to life through brand, physical and digital signage, interactive displays, and digital public art.

A playful logo for a serious office building
A preliminary sketch for the CSQ logo
Logo inspired by the three towers of the building and a simple colour palette to support the brand
Ownable typography to define all communications

Communicating an evolution to a modern audience

The newly established brand adds a sense of liveliness and forward-thinking reflected in the building’s vision—adopting a more casual tone of voice and a visual identity that is modern, friendly and relatable.

Custom illustrations to communicate all things about the brand
Bold hoarding to build suspense during construction
Digital brochure for sales team
Social media and poster campaign to promote the changes

Establishing a strong sense of community and space

Our team developed design solutions that ensured an intuitive understanding of the connectivity of the three towers throughout the newly renovated concourse. The foremost opportunity was to create a strong sense of place and clear awareness of which of the three towers you were in, regardless of which entrance was used.

Interactive building directory integrated into signage program
Bold signage to identify each of the three towers
Consistent signage application throughout the entire building complex

Art as a reflection of brand values

At the heart of each building’s lobby is a 4-sided LED column featuring a series of custom-crafted artwork that ties directly into the brand’s themes of Gather, Grow, Connect, Evolve. The three pillars create a symmetry between the buildings as you walk the concourse, and their impressive presence infuses the space with a sense of palpable energy and vivid life. They further underpin Canderel’s desire to make these public common areas a pleasant place to work and dwell.

Enhancing the lobby experience through a digital art installation on three centre columns
Digital art installation in action
  • 1986 year of completion of first tower
  • 1M+ sq. ft. office complex
  • 21 floors of highest tower
  • 3 towers that make up CSQ

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