Located at the top of Philadelphia’s stunning 60 floor Comcast Technology Center, the Four Seasons hotel offers guests sky-high views of the city and an array of premium amenities. The wayfinding system established by Forge combines the technological focus of Comcast and the sophistication of Four Seasons to create renewing visual forms and allows users to better understand and orient themselves in the layout of the space.

The Podium is a vibrant and complex space inside the Comcast Technology Center. Our primary wayfinding challenge was to clearly direct users toward their destinations while encouraging them to explore the building’s full range of amenities. The concept of ‘boldly invisible’ is represented through large-scale but seamlessly-integrated signage, and allows users to ‘aim’ toward these beacons.

Anticipating the behaviours and needs of the site’s varied users, Forge developed a wayfinding system that complements the memorable architecture and works in harmony with surrounding landmarks. Directional signage is placed consistently to accommodate multiple destinations and directions of travel with minimal visual intrusion.

A beachfront resort situated along the shores of The Pearl in Doha, Qatar, The Four Seasons Resort and Residences is a an upscale living experience providing an exceptional combination of elegance and relaxation. Forge collaborated with Four Seasons Hotels to create an environment that communicates authenticity and luxury to guests. The design pays careful consideration to the physical surroundings and creates a deeper, more personal experience for visitors.

Leveraging Doha’s beachfront setting as a metaphor, the signage material palette draws inspiration from the luster and luminance of pearls, with materials like tempered glass and quartz reflecting the transparency and movement of water. Curvilinear forms and rounded elements were influenced by the nearby ocean’s fluidity, seamlessly blending distinctive forms with functional design.

Seamlessly integrating signage elements that not only guide guests through the hotel’s expansive facilities but also complement the hotel’s surrounding beachfront environment, Forge delivered a cohesive and visually compelling signage system that aligns with the hotel’s commitment to overall excellence in guest service.

Four Seasons Astir Palace is located on the Athens Riviera where guests can enjoy a high-end beach resort escape in close proximity to the historic heart of Athens. Beginning with a careful analysis and definition of the target audience, Four Seasons looked to Forge to develop a signage and wayfinding program that would act as a seamless extension of Four Seasons’ white glove service.

Through exploration of anthropology, history, and mythology, the concept of the loom and its harp-like vertical striations was established due to its significance to the production of textiles and Greek culture. Its unique shape inspired the structural elements of the signage design and became foundational in our approach for the signage master plan.

Refined materials and forms create a curated and calm place of solace in both the interior and exterior space. Amenities are identified with distinctive and sophisticated signage, reinforcing the loom concept and providing a tailored experience for each area of the resort.

Master planning begins by organizing information to understand and define both planned and spontaneous movements. This process ensures that wayfinding and circulation are logically connected, linking major destinations across the campus.